By Pat Trevino | September 6, 2025
Roberto “Bobby” Pulido, the Tejano music icon whose voice defined a generation of South Texas ballads, is trading his microphone for a campaign trail. After nearly three decades in the spotlight, Pulido has announced his intent to retire from music and explore a run for Congress in Texas’ 15th District—a move that’s stirring both nostalgia and political curiosity across the region.
A Farewell Tour with Political Undertones
Pulido’s farewell tour, slated to wrap in early 2026, is more than a curtain call. It’s a prelude to what he calls his “lifelong dream” of public service. In a video posted to his social media channels, Pulido said, “I’ve sung about love, loss, and pride in our culture. Now I want to fight for our families, our values, and our future in Washington.”
He’s formed an exploratory committee and begun meeting with local leaders, signaling serious intent to challenge Republican incumbent Monica De La Cruz in a district that has leaned increasingly red.
Listening Tour Comes to Cuero
As part of his early outreach, Bobby Pulido will be in Cuero on Thursday, September 12, from noon to 2 p.m. for a community listening session. The location will be announced in the next few days. Hosted by members of the local Democratic community, the event invites residents to share their concerns, ideas, and hopes for the district.
BOBBY PULIDO LISTENING TOUR
Prospective candidate for U.S. House District 15 will be in Cuero to hear your concerns and ideas.September 12th • NOON–2 PM
Join your local Democratic community in welcoming Bobby to Cuero. He wants to hear what you have to say.
Organizers say the event is a chance for voters to engage directly with Pulido before any formal campaign launch. “This isn’t just a meet-and-greet,” said one volunteer. “It’s about listening to Cuero’s voice—on healthcare, infrastructure, education, and more.”
District at a Crossroads
Texas’ 15th Congressional District stretches from Hidalgo County near the border to Guadalupe County just outside San Antonio. Once a Democratic stronghold, the district flipped in 2022 and has remained in GOP hands since. With Donald Trump winning the district by double digits in 2024, Democrats face an uphill climb—especially now, as newly redrawn maps for 2026 further solidify Republican advantages across the state. Still, Pulido’s name recognition and cultural roots may offer a unique opening in a district where identity and visibility matter.
Political analysts say Pulido’s candidacy could reenergize Latino voters who feel politically homeless. “He’s not a typical Democrat,” said one strategist. “He’s faith-driven, pro-energy, and speaks directly to working-class concerns.”
Platform in Progress
While Pulido hasn’t released a formal platform, early signals suggest a centrist approach:
- Immigration: Advocates for border security with humane reform
- Energy: Supports oil and gas jobs while exploring renewables
- Faith and Family: Emphasizes religious freedom and parental rights
- Economic Equity: Wants to expand rural infrastructure and small business support
His team says a full policy rollout will follow after the tour concludes.
For Cuero and other rural communities on the district’s northern edge, Pulido’s candidacy could bring renewed attention to issues often overshadowed by border politics—like flood control, broadband access, and rural healthcare.
